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Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage /

By: Gupta, Anil K, 1949-
Title By: Wang, Haiyan
Material type: BookPublisher: San Francisco : Jossey-Bass, c2009.Edition: 1st ed.Description: xvi, 254 p. : ill ; 24 cm.ISBN: 9780470284247 (trade : cloth : alk. paper); 0470284242Subject(s): Marketing -- China | Marketing -- India | Globalization | Marketing -- China | Marketing -- India | GlobalizationDDC classification: 658/.049/0951 Online resources: Location Map
Summary:
Presents a guide for multi-national corporations considering expansion into both China and India, covering topics such as the benefits of reduced cost structure, a boosted global technology and innovation base, and the acquisition of a competitive edge for resources while leveraging the complementary strengths of each country.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.0490951 GU GE (Browse shelf) Available T0035988
REGULAR University of Wollongong in Dubai
Main Collection
658.0490951 GU GE (Browse shelf) Available T0035659
Total holds: 0

Includes bibliographical references (p. 229-238) and index.

China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with scarcity in the midst of plenty -- Global enterprise 2020.

Presents a guide for multi-national corporations considering expansion into both China and India, covering topics such as the benefits of reduced cost structure, a boosted global technology and innovation base, and the acquisition of a competitive edge for resources while leveraging the complementary strengths of each country.

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