Getting China and India right : strategies for leveraging the world's fastest-growing economies for global advantage /
By: Gupta, Anil K
Title By: Wang, Haiyan
Material type:
BookPublisher: San Francisco : Jossey-Bass, c2009.Edition: 1st ed.Description: xvi, 254 p. : ill ; 24 cm.ISBN: 9780470284247 (trade : cloth : alk. paper); 0470284242Subject(s): Marketing -- China | Marketing -- India | Globalization | Marketing -- China | Marketing -- India | GlobalizationDDC classification: 658/.049/0951 Online resources: Location Map | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.0490951 GU GE (Browse shelf) | Available | T0035988 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.0490951 GU GE (Browse shelf) | Available | T0035659 |
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
No cover image available |
|
||
| 658.049072 US IN International & cross-cultural business research / | 658.049091724 MU LT Multinational enterprise management strategies in developing countries / | 658.049095 FI IN International business : | 658.0490951 GU GE Getting China and India right : | 658.0490951 GU GE Getting China and India right : | 658.0490951 GU LE Leveraging China and India for global advantage | 658.04909536 DE SI Sink or Swim? : |
Includes bibliographical references (p. 229-238) and index.
China and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with scarcity in the midst of plenty -- Global enterprise 2020.
Presents a guide for multi-national corporations considering expansion into both China and India, covering topics such as the benefits of reduced cost structure, a boosted global technology and innovation base, and the acquisition of a competitive edge for resources while leveraging the complementary strengths of each country.
Adult