Marketing : core concepts and applications /
Title By: Pride, William M
Material type:
BookPublisher: Milton, Qld. : John Wiley, 2007.Edition: 2nd Asia-Pacific ed.Description: xxii, 558 p. : col. ill ; 26 cm.ISBN: 9780470814697 (pbk.); 0470814691Program: MARK101Subject(s): Marketing -- TextbooksDDC classification: 658.8
Summary:
Introductory marketing textbook.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 EL MA (Browse shelf) | Available | T0035678 |
Total holds: 0
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| 658.8 EG HO How to market, advertise, and promote your business or service in your own backyard / | 658.8 EL BU Business-to-business marketing : relationships, networks & strategies / | 658.8 EL BU Business-to-business marketing : relationships, networks & strategies / | 658.8 EL MA Marketing : core concepts and applications / | 658.8 EL MA Marketing, made simple / | 658.8 EL MA Marketing / | 658.8 EL MA Marketing / |
Previous ed.: 2006.
Includes bibliographical references (p. 535-547) and index.
Introductory marketing textbook.
MARK101 UOWD