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Advertising & IMC : principles & practice

By: Moriarty, Sandra
Title By: Mitchell, Nancy, 1950- | Wood, Charles | Wells, William D
Material type: BookPublisher: Harlow : Pearson, c2019.Edition: 11th ed; Global edition.Description: 664 p. : ill. ; 28 cm.ISBN: 9781292262062; 1292262060Other title: Advertising and IMC [Portion of title].Subject(s): Advertising | Communication in marketingDDC classification: 659.1 MO AD Online resources: Ebook
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Item type Home library Call number url Status Notes Date due Barcode Item holds Course reserves
TEACHER REF University of Wollongong in Dubai
Tardis
659.1 MO AD (Browse shelf) Available Teacher Reference T0064234
REGULAR University of Wollongong in Dubai
Main Collection
659.1 MO AD (Browse shelf) Available T0064111
CRS University of Wollongong in Dubai
Closed Reserve
659.1 MO AD (Browse shelf) link Available T0064235
REGULAR University of Wollongong in Dubai
Main Collection
659.1 MO AD (Browse shelf) Available Jan2020 T0064208

MARK250 Autumn2022

3 DAY LOAN University of Wollongong in Dubai
Main Collection
659.1 MO AD (Browse shelf) Available T0064209
Total holds: 0

Includes Internet access. Includes ebook access. Previous edition: 2015.

Includes bibliographical references and index.

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