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Advertising & IMC : principles & practice Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells
Material type:
TextPublication details: Harlow : Pearson, c2019.Edition: 11th ed; Global editionDescription: 664 p. : ill. ; 28 cmISBN: - 9781292262062
- 1292262060
- Advertising and IMC [Portion of title]
- 659.1 MO AD
| Item type | Current library | Call number | URL | Status | Notes | Date due | Barcode | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|
| TEACHER REF | University of Wollongong in Dubai Tardis | 659.1 MO AD (Browse shelf(Opens below)) | Available | Teacher Reference | T0064234 | ||||
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 MO AD (Browse shelf(Opens below)) | Available | T0064111 | |||||
| CRS | University of Wollongong in Dubai Closed Reserve | 659.1 MO AD (Browse shelf(Opens below)) | More online. | Available | T0064235 | ||||
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 MO AD (Browse shelf(Opens below)) | Checked out | Jan2020 | 06/11/2024 | T0064208 | |||
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 659.1 MO AD (Browse shelf(Opens below)) | Available | T0064209 |
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| 658.8342 SO CO Consumer behavior : | 658.84 DO IN International marketing strategy : | 658.872 BL DI The digital marketing handbook : | 659.1 MO AD Advertising & IMC : | 659.2 LA PU Public relations : | 670.42 GR GR Groover's principles of modern manufacturing : | 686.2252 FR DE Designing for newspapers and magazines / |
Includes Internet access. Includes ebook access. Previous edition: 2015.
Includes bibliographical references and index.
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