Advertising & IMC : principles & practice
By: Moriarty, Sandra
Title By: Mitchell, Nancy | Wood, Charles | Wells, William D
Material type:
BookPublisher: Harlow : Pearson, c2019.Edition: 11th ed; Global edition.Description: 664 p. : ill. ; 28 cm.ISBN: 9781292262062; 1292262060Other title: Advertising and IMC [Portion of title].Subject(s): Advertising | Communication in marketingDDC classification: 659.1 MO AD Online resources: Ebook
| Item type | Home library | Call number | url | Status | Notes | Date due | Barcode | Item holds | Course reserves |
|---|---|---|---|---|---|---|---|---|---|
| TEACHER REF | University of Wollongong in Dubai Tardis | 659.1 MO AD (Browse shelf) | Available | Teacher Reference | T0064234 | ||||
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 MO AD (Browse shelf) | Available | T0064111 | |||||
| CRS | University of Wollongong in Dubai Closed Reserve | 659.1 MO AD (Browse shelf) | link | Available | T0064235 | ||||
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 MO AD (Browse shelf) | Available | Jan2020 | T0064208 | ||||
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 659.1 MO AD (Browse shelf) | Available | T0064209 |
Total holds: 0
, Shelving location: Closed Reserve Close shelf browser
|
|
|
|
|
|
|
||
| 658.8342 SO CO Consumer behavior : | 658.84 DO IN International marketing strategy : | 658.872 BL DI The digital marketing handbook : | 659.1 MO AD Advertising & IMC : | 659.1 PE ST Strategic advertising management | 659.2 LA PU Public relations : the profession and the practice / | 670.42 GR GR Groover's principles of modern manufacturing : |
Includes Internet access. Includes ebook access. Previous edition: 2015.
Includes bibliographical references and index.