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Global marketing Mark C. Green, Warren J. Keegan

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River : Pearson, c2020.Edition: 10th edDescription: 627 p. : ill. ; 28 cmISBN:
  • 9781292304021
Subject(s): DDC classification:
  • 658.84 GR GL
Online resources: Summary: Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.
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Holdings
Item type Current library Call number URL Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.84 GR GL (Browse shelf(Opens below)) More online. Available T0064128
REGULAR University of Wollongong in Dubai Main Collection 658.84 GR GL (Browse shelf(Opens below)) More online. Available T0064129
3 DAY LOAN University of Wollongong in Dubai Main Collection 658.84 GR GL (Browse shelf(Opens below)) Available Feb2020 T0064461
3 DAY LOAN University of Wollongong in Dubai 3 day loan 658.84 GR GL (Browse shelf(Opens below)) Available T0064275

Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.

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