Global marketing
By: Green, Mark C
Title By: Keegan, Warren J
Material type:
BookPublisher: Upper Saddle River : Pearson, c2020.Edition: 10th ed.Description: 627 p. : ill. ; 28 cm.ISBN: 9781292304021Program: MARK957Subject(s): Export marketing | International trade | Marketing -- ManagementDDC classification: 658.84 GR GL Online resources: Ebook
Summary:
Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.
| Item type | Home library | Call number | url | Status | Notes | Date due | Barcode | Item holds | Course reserves |
|---|---|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.84 GR GL (Browse shelf) | link | Available | T0064128 | ||||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.84 GR GL (Browse shelf) | link | Available | T0064129 | ||||
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 658.84 GR GL (Browse shelf) | Available | Feb2020 | T0064461 | ||||
| 3 DAY LOAN | University of Wollongong in Dubai 3 day loan | 658.84 GR GL (Browse shelf) | Available | T0064275 |
Total holds: 0
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| 658.8 ZE SE Services marketing : integrating customer focus across the firm / | 658.827 KE ST Strategic brand management : building, measuring and managing brand equity | 658.84 CA IN International marketing / | 658.84 GR GL Global marketing | 658.848 CA IN International marketing / | 658.872 TU EL Electronic commerce 2012 : a managerial and social perspective / | 659.1 CL IN Integrated advertising, promotion, and marketing communications |
Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.
MARK957