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eCommerce: a stakeholder approach

By: Drake, John R
Publisher: Burlington : Prospect Press, c2020.Description: p.ISBN: 9781943153664; 9781943153657Program: ISIT204DDC classification: 658.872 DR EC Online resources: Ebook
Summary:
eCommerce: A Stakeholder Approach explores the various stakeholders and work roles central to e-commerce design. Through analysis of the concerns of the manager, the user, the marketer, and the IT professional, students develop an appreciation of key decisions to be made and how design theory, IT/business strategic alignment, the sales funnel, and systems development interact with each other. Exploration of the challenges facing the systems analyst, the SEO specialist, the analytics specialist, and the security professional further enables students to delve into the complexity and trade-offs involved in real-world website and e-commerce design. Mini-cases, extended cases, and hands-on exercises are designed to spark student motivation and thinking.
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Item type Home library Call number Status Date due Barcode Item holds
eBook University of Wollongong in Dubai
eBook 		658.872 DR EC (Browse shelf) Available T0065381
Total holds: 0
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658.8342 SO CO Consumer behavior : 658.84 CA IN International marketing 658.872 AR MU Multichannel marketing : 658.872 DR EC eCommerce: 658.87202854678 CH DI Digital marketing : 658.87202854678 CH DI Digital marketing : 659.1 AR CO Contemporary advertising

eCommerce: A Stakeholder Approach explores the various stakeholders and work roles central to e-commerce design. Through analysis of the concerns of the manager, the user, the marketer, and the IT professional, students develop an appreciation of key decisions to be made and how design theory, IT/business strategic alignment, the sales funnel, and systems development interact with each other. Exploration of the challenges facing the systems analyst, the SEO specialist, the analytics specialist, and the security professional further enables students to delve into the complexity and trade-offs involved in real-world website and e-commerce design. Mini-cases, extended cases, and hands-on exercises are designed to spark student motivation and thinking.

ISIT204

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