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Essentials of marketing research : a hands-on orientation Naresh K. Malhotra

By: Series: Always learningPublication details: Boston : Pearson, c2019.Edition: 7th Global editionDescription: 407 p. : ill. ; 29 cmISBN:
  • 9781292265636
Subject(s): DDC classification:
  • 658.83 MA ES
Online resources: Summary: Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles, author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content and provides current, contemporary examples that ground course material in the real world.
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eBook University of Wollongong in Dubai 658.83 MA ES (Browse shelf(Opens below)) Available T0066615

Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles, author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content and provides current, contemporary examples that ground course material in the real world.

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