Marketing research Alvin C Burns, Ann Veeck, Ronald F. Bush

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Publication details: Harlow, England : Pearson Education Limited, c2017.Edition: 9th edDescription: 489 p. : col. ill. ; 25 cmISBN:

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Summary: Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
eBook	University of Wollongong in Dubai eBook	658.83 BU MA (Browse shelf(Opens below))	Available		T0066647

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Previous	658.802 HO MA Marketing strategy and competitive positioning	658.802 RO MA Marketing communications objectives, strategy, tactics	658.83 BE MA Marketing metrics :	658.83 BU MA Marketing research	658.83 MA MA Marketing research :	658.834 PA MA Marketing analytics :	658.8342 SO CO Consumer behavior :	Next

Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner.

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