What is branding? /
By: Healey, Matthew
Material type:
BookSeries: Essential design handbooks.Publisher: Mies, Switzerland : RotoVision, c2008.Description: 256 p. : ill. (chiefly col ; 23 cm.ISBN: 9782940361458 (trade); 2940361452Subject(s): Brand name products | Product management | Brand name products | Product managementDDC classification: 658.8/27
Summary:
A comprehensive overview of branding that outlines its components, including positioning, storytelling, design, and others; discusses how it can be applied to products, services, people, or places; and includes related case studies.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 HE WH (Browse shelf) | Available | T0036349 |
Total holds: 0
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| 658.827 HA BR Branding your business / | 658.827 HA TA Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding / | 658.827 HE BR Branding and product design : an integrated perspective / | 658.827 HE WH What is branding? / | 658.827 HI SU Successful brand management in a week / | 658.827 HO BR Branding for nonprofits : developing identity with integrity / | 658.827 HO CU Cultural strategy : using innovative ideologies to build breakthrough brands / |
Cover title.
Includes bibliographical references (p. 250-251) and index.
A comprehensive overview of branding that outlines its components, including positioning, storytelling, design, and others; discusses how it can be applied to products, services, people, or places; and includes related case studies.
Adult Follett Library Resources.