Marketing insights from A to Z : 80 concepts every manager needs to know /
By: Kotler, Philip
Material type: BookPublisher: Hoboken, N.J. : John Wiley & Sons, c2003.Description: xviii, 206 p ; 24 cm.ISBN: 0471268674 (alk. paper)Program: TBS904 MARK922 MARK904Subject(s): MarketingDDC classification: 658.8Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KO MA (Browse shelf) | Available | T0026261 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KO MA (Browse shelf) | Available | T0018918 |
Total holds: 0
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658.8 KO KO Kotler on marketing : how to create, win and dominate markets / | 658.8 KO LA Lateral marketing : new techniques for finding breakthrough ideas / | 658.8 KO MA Marketing insights from A to Z : | 658.8 KO MA Marketing insights from A to Z : | 658.8 KO MA Marketing 3.0 : from products to customers to the human spirit / | 658.8 KO MA Marketing management / | 658.8 KO MA Marketing management : the Millenium edition / |
Published simultaneously in Canada.
Includes bibliographical references (p. 189-193) and index.
TBS904 MARK922 MARK904