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The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih ; [foreword by Marc Benioff].

By: Material type: TextTextPublication details: Boston : Prentice Hall, c2009.Description: xiv, 236 p. : ill., map ; 23 cmISBN:
  • 9780137152223 (pbk. : alk. paper)
  • 0137152221 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • HD30.37 .S49 2009
Contents:
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
Summary: Explains how businesses can use the website Facebook to expand their customer base, transform customer relationships, network with other companies and individuals, and promote their products and services.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.872 SH FA (Browse shelf(Opens below)) Available T0036799

Includes index.

The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.

Library Journal.

Explains how businesses can use the website Facebook to expand their customer base, transform customer relationships, network with other companies and individuals, and promote their products and services.

Adult Follett Library Resources.

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