The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff / Clara Shih ; [foreword by Marc Benioff].
Material type:
TextPublication details: Boston : Prentice Hall, c2009.Description: xiv, 236 p. : ill., map ; 23 cmISBN: - 9780137152223 (pbk. : alk. paper)
- 0137152221 (pbk. : alk. paper)
- 658.8/72 22
- HD30.37 .S49 2009
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 SH FA (Browse shelf(Opens below)) | Available | T0036799 |
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| 658.872 SC RE Real-time marketing & PR : | 658.872 SH BU The business of influence : | 658.872 SH BU Business models for the social mobile cloud : | 658.872 SH FA The Facebook era : | 658.872 SM DI Digital marketing excellence : | 658.872 SM DI Digital marketing excellence : | 658.872 SM DI Digital marketing excellence : |
Includes index.
The fourth revolution -- The evolution of digital media -- Social capital from networking online -- Social sales -- Social network marketing -- Social innovation -- Social recruiting -- Engage your customers -- Get your message across -- Build and manage your relationships -- Corporate governance and strategy -- The future of social business.
Library Journal.
Explains how businesses can use the website Facebook to expand their customer base, transform customer relationships, network with other companies and individuals, and promote their products and services.
Adult Follett Library Resources.
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