Marketing mistakes and successes /
By: Hartley, Robert F
Material type: BookPublisher: Hoboken, NJ : Wiley, c2009.Edition: 11th ed.Description: x, 406 p. : ill ; 23 cm.ISBN: 9780470169810 (pbk.); 0470169818 (pbk.)Other title: Marketing mistakes & successes [Cover title].Subject(s): Marketing -- United States -- Case studiesDDC classification: 658.800973Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.800973 HA MA (Browse shelf) | Available | T0036898 |
Total holds: 0
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658.80089 BU CR Cross-cultural marketing : theory, practice and relevance / | 658.80094 LA MA Market-driven management : strategic and operational marketing / | 658.80096 MA RK Marketing management and strategy : an African casebook / | 658.800973 HA MA Marketing mistakes and successes / | 658.800973 HA MA Marketing mistakes and successes | 658.800994 KO MA Marketing in Australia / | 658.800994 KO MA Marketing in Australia / |
Cover title: Marketing mistakes & successes.
"30th anniversary.".
Includes bibliographical references and index.