Leadership brand : developing customer-focused leaders to drive performance and build lasting value /
By: Ulrich, David
Title By: Smallwood, W. Norman
Material type:
BookPublisher: Boston, Mass. : Harvard Business School Press, c2007.Description: xiv, 270 p ; 24 cm.ISBN: 9781422110300 (hardcover : alk. paper); 1422110303Subject(s): Leadership | Executive coaching | Organizational learningDDC classification: 658.4/092
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.4092 UL LE (Browse shelf) | Available | T0037076 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. 241-247) and index.
Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.