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Gender, design and marketing : how gender drives our perception of design and marketing / Gloria Moss.
Material type:
TextPublication details: Farnham, Surrey ; Burlington, VT : Gower, c2009.Description: xx, 245 p. : ill ; 25 cmISBN: - 9780566087868 (alk. paper)
- 0566087863 (alk. paper)
- 658.8/342 22
- 658.802 22
- HF5415.32 .M675 2009
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 MO GE (Browse shelf(Opens below)) | Available | T0037540 |
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| 658.8342 MA HU The human brand : | 658.8342 MO CO Consumer behavior and culture : | 658.8342 MO CO Consumer behavior and culture : | 658.8342 MO GE Gender, design and marketing : | 658.8342 MP WH Why customers would rather have a smartphone than a car : | 658.8342 MU PS The psychology of consumer behavior | 658.8342 MU PS The psychology of consumer behavior |
Includes bibliographical references (p. [209]-235) and index.
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