Gender, design and marketing : how gender drives our perception of design and marketing /

Material type:

BookPublisher: Farnham, Surrey ; Burlington, VT : Gower, c2009.Description: xx, 245 p. : ill ; 25 cm.ISBN: 9780566087868 (alk. paper); 0566087863 (alk. paper)Subject(s): Consumer behavior | Marketing -- Sex differences | Commercial art -- Sex differencesDDC classification: 658.8/342 | 658.802

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.8342 MO GE (Browse shelf)	Available		T0037540

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Previous	658.8342 MA HU The human brand : how we relate to people, products, and companies /	658.8342 MO CO Consumer behavior and culture : consequences for global marketing and advertising /	658.8342 MO CO Consumer behavior and culture : consequences for global marketing and advertising /	658.8342 MO GE Gender, design and marketing : how gender drives our perception of design and marketing /	658.8342 MP WH Why customers would rather have a smartphone than a car : relationship retailing as an opportunity	658.8342 MU PS The psychology of consumer behavior	658.8342 MU PS The psychology of consumer behavior	Next