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Gender, design and marketing : how gender drives our perception of design and marketing /

By: Moss, Gloria
Material type: BookPublisher: Farnham, Surrey ; Burlington, VT : Gower, c2009.Description: xx, 245 p. : ill ; 25 cm.ISBN: 9780566087868 (alk. paper); 0566087863 (alk. paper)Subject(s): Consumer behavior | Marketing -- Sex differences | Commercial art -- Sex differencesDDC classification: 658.8/342 | 658.802
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