Buyology : truth and lies about why we buy /
By: Lindström, Martin
Material type:
BookPublisher: New York : Doubleday, c2008.Edition: 1st ed.Description: xi, 240 p ; 22 cm.ISBN: 9780385523882 (trade); 0385523882Program: MARK935Subject(s): Neuromarketing | Consumer behavior | Shopping -- Psychological aspects | Marketing -- Psychological aspects | Marketing | Consumers | Shopping -- Psychological aspects | Marketing -- Psychological aspectsDDC classification: 658.8/34 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.834 LI BU (Browse shelf) | Available | T0037669 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.834 LI BU (Browse shelf) | Available | T0037670 |
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| 658.834 HI BO Body of truth : leveraging what consumers can't or won't say / | 658.834 JO DO Don't think pink : what really makes women buy--and how to increase your share of this crucial market / | 658.834 LI BU Buyology : truth and lies about why we buy / | 658.834 LI BU Buyology : truth and lies about why we buy / | 658.834 LI BU Buyology : | 658.834 SZ UN Understanding the consumer / | 658.8340285 ST HU Humanizing big data : marketing at the meeting of data, social science and consumer insight / |
Includes bibliographical references (p. 217-229) and index.
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is? : neuromarketing and predicting the future -- Let's spend the night together : sex in adversting -- Conclusion.
Martin Lindstrom shares his findings from a three-year study that examined the reactions of more than two thousand volunteers to various ads, logos, commercials, brands, and products and reveals what drives consumers' desire to buy.
Adult Follett Library Resources.
MARK935