Advertising and the mind of the consumer : what works, what doesn't, and why /
By: Sutherland, Max
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Summary:
Max Sutherland, a market researcher and psychologist, examines successful advertisement campaigns from a variety of medias to determine how advertising is able to influence consumers.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 659.1019 SU AD (Browse shelf) | Available | T0037854 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 659.1019 SU AD (Browse shelf) | Available | T0037845 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. 338-356) and index.
Max Sutherland, a market researcher and psychologist, examines successful advertisement campaigns from a variety of medias to determine how advertising is able to influence consumers.
Adult Follett Library Resources.
MARK940