Advertising and the mind of the consumer : what works, what doesn't, and why /
By: Sutherland, Max
Material type:
BookPublisher: Crows Nest, NSW, Australia : Allen & Unwin, 2008.Edition: Rev. 3rd international ed.Description: xii, 366 p. : ill ; 23 cm.ISBN: 9781741755992 (pbk.); 1741755999Program: MARK940Subject(s): Advertising -- Psychological aspects | Consumer behavior | Advertising -- Psychological aspects | ConsumersDDC classification: 659.1/01/9
Summary:
Max Sutherland, a market researcher and psychologist, examines successful advertisement campaigns from a variety of medias to determine how advertising is able to influence consumers.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1019 SU AD (Browse shelf) | Available | T0037854 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1019 SU AD (Browse shelf) | Available | T0037845 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. 338-356) and index.
Max Sutherland, a market researcher and psychologist, examines successful advertisement campaigns from a variety of medias to determine how advertising is able to influence consumers.
Adult Follett Library Resources.
MARK940