Sales and marketing the six sigma way /
By: Webb, Michael J
Title By: Gorman, Tom
Material type:
BookPublisher: Chicago, IL : Kaplan Pub., c2006.Description: xix, 298 p. : ill ; 24 cm.ISBN: 1419521500; 9781419521508Subject(s): Marketing -- Management | Marketing -- Quality control | Six sigma (Quality control standard)DDC classification: 658.8/02
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 WE SA (Browse shelf) | Available | T0038786 |
Total holds: 0
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| 658.802 WE HO How to write a marketing plan / | 658.802 WE MA Market segmentation : | 658.802 WE MA Market segmentation : | 658.802 WE SA Sales and marketing the six sigma way / | 658.802 WI ST Strategic marketing management : planning, implementation and control / | 658.802 WI ST Strategic marketing management : planning, implementation and control / | 658.802 WO ES Essential guide to marketing planning / |
Includes bibliographical references (p. 283-285) and index.
The crisis in marketing and selling--and what to do about it -- What is six sigma, and why should you care? -- The new sales and marketing management strategy -- An end-to-end six sigma sales project that increased revenue by 94 percent -- Tools for aligning marketing and sales functions -- Designing a sales process that works -- Making marketing and sales decisions that get results -- Moving to high-performance marketing and sales management.