The expressive organization : linking identity, reputation, and the corporate brand /
Title By: Schultz, Majken | Hatch, Mary Jo | Holten Larsen, Mogens
Material type: BookPublisher: Oxford ; New York : Oxford University Press, 2000.Description: xv, 292 p. : ill ; 24 cm.ISBN: 0198297793Subject(s): Corporate image | Corporations -- Public relations | Business communication | Branding (Marketing)DDC classification: 659.2/85Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 659.285 EX PR (Browse shelf) | Checked out | 02/23/2024 | T0038896 |
Total holds: 0
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659.222 GU PU Public relations : a values-driven approach / | 659.222 HA MA The marketers guide to public relations in the 21st century / | 659.222 SA PR PR on a budget / | 659.285 EX PR The expressive organization : linking identity, reputation, and the corporate brand / | 659.285 HE CO Corporate diplomacy : building reputations and relationships with external stakeholders / | 659.285 IN CO The corporate brand / | 659.285 LE CO Corporate public affairs : interacting with interest groups, media, and government / |
Includes bibliographical references and index.