Competitive success : how branding adds value /
By: Davis, John
Material type: BookPublisher: Chichester, West Sussex, U.K. ; Hoboken, NJ : John Wiley, 2010.Description: xxiv, 397 p. : ill ; 24 cm.ISBN: 9780470998229 (pbk.); 0470998229 (pbk.)Subject(s): Brand name products | Branding (Marketing)DDC classification: 658.8/27Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.827 DA CO (Browse shelf) | Available | T0038968 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
658.827 CL BR Brands and branding / | 658.827 CO FL The fluid consumer : | 658.827 CR UL The ultimate book of business brands : insights from the world's 50 greatest brands. | 658.827 DA CO Competitive success : how branding adds value / | 658.827 DE BR Brand Avatar : translating virtual world branding into real world success / | 658.827 DE BR From brand vision to brand evaluation : the strategic process of growing and strengthening brands / | 658.827 DE CR Creating powerful brands in consumer, service and industrial markets / |
Includes bibliographical references and index.
Competitive success -- Brand value -- Brand portfolios and architecture -- The new brand building framework : destiny-distinction-culture-experiences (DDCE) -- Brand destiny -- Brand distinction -- Brand culture -- Overview of brand experiences -- Brand experiences : customers and solutions -- Brand experiences : marketing communications and environment -- Brand leadership : senior management, team, planning, mapping.