The fundamentals of marketing /
By: Russell, Edward
Material type:
BookSeries: AVA fundamentals.Publisher: Switzerland : AVA, c2010.Description: 191 p. : ill. (chiefly col ; 24 cm.ISBN: 9782940373727 (pbk.); 2940373728Other title: Marketing.Subject(s): Communication in marketing | Marketing -- Management | Communication in marketing | Marketing -- ManagementDDC classification: 658.8
Summary:
An introduction to the basics of marketing and marketing communications that explains selling theories, consumer behavior, market research, strategic thinking, and managing the creative process.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 RU FU (Browse shelf) | Available | T0039306 |
Total holds: 0
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| 658.8 RO MA Marketing communications : theory and applications / | 658.8 RO MA Marketing communications : theory and applications / | 658.8 RO MA Marketing professional services : | 658.8 RU FU The fundamentals of marketing / | 658.8 SA GE The Sage handbook of social marketing / | 658.8 SA MA Marketing management for nonprofit organizations / | 658.8 SA MA Marketing management for nonprofit organizations / |
Includes bibliographical references.
An introduction to the basics of marketing and marketing communications that explains selling theories, consumer behavior, market research, strategic thinking, and managing the creative process.
Adult Follett Library Resources.