Manager's guide to marketing, advertising, and publicity /

By: Callen, Barry

Material type:

BookSeries: Briefcase book.Publisher: New York : McGraw Hill, c2010.Description: xviii, 250 p. : ill ; 23 cm.ISBN: 9780071627962 (pbk.); 0071627960 (pbk.)Other title: Marketing, advertising, and publicity.Subject(s): Marketing | Advertising | Publicity

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Holdings ( 1 )
Title notes

Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	659.1 CA MA (Browse shelf)	Available		T0039377

Total holds: 0

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Previous	659.1 BE EN Entrepreneur magazine : successful advertising for small businesses /	659.1 BE IN Introduction to advertising and promotion : an integrated marketing communications perspective.	659.1 BE IN Introduction to advertising and promotion management.	659.1 CA MA Manager's guide to marketing, advertising, and publicity /	659.1 CH IN Integrated marketing communications /	659.1 CH IN Integrated marketing communications /	659.1 CL ES Essentials of advertising /	Next

Includes index.

UOWD Library

Manager's guide to marketing, advertising, and publicity /

By: Callen, Barry

, Shelving location: Main Collection Close shelf browser