The luxury strategy : break the rules of marketing to build luxury brands /
By: Kapferer, Jean-Noël
Title By: Bastien, Vincent
Material type:
BookPublisher: London ; Philadelphia : Kogan Page, 2009.Description: x, 323 p. : ill., plans ; 24 cm.ISBN: 9780749454777; 0749454776Program: HDR974Subject(s): Luxuries -- Marketing | Luxury goods industry | Product managementDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 KA LU (Browse shelf) | Available | T0040116 |
Total holds: 0
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| 658.827 IN TE Internet branding : | 658.827 JO CO Contemporary brand management | 658.827 KA BR Brand real : | 658.827 KA LU The luxury strategy : break the rules of marketing to build luxury brands / | 658.827 KE BR The breakaway brand : how great brands stand out / | 658.827 KE LL Kellogg on branding : the marketing faculty of the Kellogg School of Management / | 658.827 KE ST Strategic brand management : building, measuring, and managing brand equity / |
Includes bibliographical references (p. [300]-304) and index.
HDR974