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The economy of brands / Jan Lindemann.

By: Material type: TextTextPublication details: Basingstoke ; New York : Palgrave Macmillan, c2010.Description: ix, 184 p. : ill ; 24 cmISBN:
  • 9780230232501 (hbk.)
  • 0230232507 (hbk.)
Subject(s): DDC classification:
  • 658.5038 22
LOC classification:
  • HD69.B7 .L546 2010
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.5038 LI EC (Browse shelf(Opens below)) Available T0040300

Includes bibliographical references (p. 174-179) and index.

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