The economy of brands /

Material type:

BookPublisher: Basingstoke ; New York : Palgrave Macmillan, c2010.Description: ix, 184 p. : ill ; 24 cm.ISBN: 9780230232501 (hbk.); 0230232507 (hbk.)Subject(s): Brand name products | Product management | Branding (Marketing)DDC classification: 658.5038

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.5038 LI EC (Browse shelf)	Available		T0040300

Total holds: 0

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Previous	658.503 KA EN Enhancing enterprise intelligence : leveraging ERP, CRM, SCM, PLM, BPM, and BI	658.5036 MU LT Multiple criteria decision making in supply chain management	658.5036 SC OP Operations management : decision making in the operations function /	658.5038 LI EC The economy of brands /	658.51 KH BU Business process management : a practical guide /	658.51 KM MA Mapping workflows and managing knowledge: : simply, sensibly, flexibly, and without software /	658.51 KO GL The global manufacturing revolution : product-process-business integration and reconfigurable systems /	Next

Includes bibliographical references (p. 174-179) and index.

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