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The economy of brands /

By: Lindemann, Jan
Material type: BookPublisher: Basingstoke ; New York : Palgrave Macmillan, c2010.Description: ix, 184 p. : ill ; 24 cm.ISBN: 9780230232501 (hbk.); 0230232507 (hbk.)Subject(s): Brand name products | Product management | Branding (Marketing)DDC classification: 658.5038
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