eMarketing strategies for the complex sale /
By: Albee, Ardath
Material type:
BookPublisher: New York : McGraw-Hill, c2010.Description: xix, 249 p. : ill ; 24 cm.ISBN: 9780071628648 (trade); 0071628649 (trade)Subject(s): Internet marketing | Customer relations | Selling -- Computer network resources | Internet marketing | Customer relations | Selling -- Internet resourcesDDC classification: 658.8/72
Summary:
Marketing strategist Ardath Albee explains digital marketing and customer acquisition, and provides tips to use the Internet and Web 2.0 technologies to create relationships with customers and broaden communications.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 AL EM (Browse shelf) | Available | T0040473 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. 237-239) and index.
Marketing strategist Ardath Albee explains digital marketing and customer acquisition, and provides tips to use the Internet and Web 2.0 technologies to create relationships with customers and broaden communications.
Adult Follett Library Resources.