The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world /
By: Mathieson, Rick
Material type:
BookPublisher: New York : AMACOM, c2010.Description: xxii, 282 p. : ill ; 24 cm.ISBN: 9780814415726 (trade); 0814415725Subject(s): Branding (Marketing) | Internet marketing | Branding (Marketing) | Marketing | Internet marketingDDC classification: 658.8/27
Summary:
Offers suggestions for increasing brand awareness using digital strategies such as viral video, branded video games, and "smart advertising" technologies.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 MA ON (Browse shelf) | Available | T0040608 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. [263]-271) and index.
Publisher's Weekly, February 2010.
Publisher's Weekly.
Offers suggestions for increasing brand awareness using digital strategies such as viral video, branded video games, and "smart advertising" technologies.
Adult Follett Library Resources.