Brand rewired : connecting intellectual property, branding, and creativity strategy /
By: Chasser, Anne H
Title By: Wolfe, Jennifer C
Material type:
BookPublisher: Hoboken, NJ : Wiley, c2010.Description: xvi, 224 p. : ill ; 24 cm.ISBN: 9780470575420 (trade); 0470575425Subject(s): Product management | Branding (Marketing) | Intellectual property | Strategic planning | Product management | Marketing | Intellectual property | Strategic planningDDC classification: 658.8/27
Summary:
Discusses the intellectual property strategies of major corporations, describing an approach that emphasizes the importance of long-lasting intellectual property, and provides insight to accomplish goals with fewer resources, lesser costs, and an increased likelihood for success.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 CH BR (Browse shelf) | Available | T0040644 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. 197-214) and index.
Discusses the intellectual property strategies of major corporations, describing an approach that emphasizes the importance of long-lasting intellectual property, and provides insight to accomplish goals with fewer resources, lesser costs, and an increased likelihood for success.
Adult Follett Library Resources.