Marketing planning : a step-by-step guide /
By: Taylor, James Walter
Material type:
BookPublisher: Englewood Cliffs, NJ : Prentice Hall, c1997.Description: xx, 364 p ; 24 cm.ISBN: 0132420589; 0132420414 (pbk.)Program: MARK344Subject(s): Marketing -- Planning -- Handbooks, manuals, etcDDC classification: 658.8/02
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 WA MA (Browse shelf) | Available | T0011574 |
Total holds: 0
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| 658.802 WA DE Developing your integrated marketing communication plan / | 658.802 WA HO How to prepare a promotional plan / | 658.802 WA HO How to prepare a promotional plan / | 658.802 WA MA Marketing planning : a step-by-step guide / | 658.802 WA MA Marketing strategy : | 658.802 WA MA Marketing strategy : a decision-focused approach / | 658.802 WA MA Marketing strategy : a decision-focused approach / |
Includes index.
MARK344