Before the brand : creating the unique DNA of an enduring brand identity /
By: Perry, Alycia
Title By: Wisnom, David
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.827 PE BE (Browse shelf) | Available | T0020029 |
, Shelving location: Main Collection Close shelf browser
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658.827 OK LU Luxury fashion branding : trends, tactics, techniques / | 658.827 OL WA On brand / | 658.827 OL WA On brand / | 658.827 PE BE Before the brand : creating the unique DNA of an enduring brand identity / | 658.827 PI PO The post-truth business : | 658.827 PO BR Brand turnaround : how brands gone bad returned to glory--and the seven game changers that made the difference / | 658.827 RO HO How brands grow : |
Includes bibliographical references (p. 217-218) and index.
Identity ABCs : brand identity, branding, brand building-- no, they're not the same -- Demystifying positioning strategy : yes, strategy can be simple and flexible -- The anomaly of naming : the reasons 98 percent of the English dictionary is trademarked -- The yin and yang of visual identities : the path to creating your visual personality -- Identity messaging : you've got a name and know what you look like, but what do you say? -- Digital identity : identities and the multidimensional experience -- Ingredient branding technology branding, and other interesting formulas : other unique identity opportunities -- Applying the knowledge : what to consider when creating (or refocusing) your own identity.