Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2003.Edition: 2nd ed., International edDescription: xxiii, 720 p. : ill ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN: - 0071151192 (international ed.)
- 0072467576 (alk. paper)
- 0072467630 (CD-ROM)
- 658.8/3 21
- HF5415.2 .H258 2003b
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 HA MA (Browse shelf(Opens below)) | Available | T0023818 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 HA MA (Browse shelf(Opens below)) | Available | T0023819 |
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| 658.83 GR MA Marketing analytics : | 658.83 GR MA Marketing analytics : | 658.83 HA MA Marketing research : | 658.83 HA MA Marketing research : | 658.83 HA MA Marketing research : | 658.83 HA MA Marketing research / | 658.83 HA ND Handbook of marketing scales : |
CD-ROM has title: SPSS student version 11.0 for Windows.
"ISBN 0-07-246757-6 part of 0-07-253839-2"--P. [4] of cover.
Includes bibliographical references (p. 687-698) and indexes.
MARK210
System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.
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