Marketing research : within a changing information environment /
By: Hair, Joseph F
Title By: Bush, Robert P | Ortinau, David J
Material type: BookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston : McGraw-Hill/Irwin, c2003.Edition: 2nd ed., International ed.Description: xxiii, 720 p. : ill ; 27 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0071151192 (international ed.); 0072467576 (alk. paper); 0072467630 (CD-ROM)Program: MARK210Subject(s): Marketing researchDDC classification: 658.8/3Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.83 HA MA (Browse shelf) | Available | T0023818 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.83 HA MA (Browse shelf) | Available | T0023819 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
658.83 GR MA Marketing analytics : a practical guide to real marketing science | 658.83 GR MA Marketing analytics : | 658.83 HA MA Marketing research : | 658.83 HA MA Marketing research : within a changing information environment / | 658.83 HA MA Marketing research : within a changing information environment / | 658.83 HA MA Marketing research / | 658.83 HA ND Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / |
CD-ROM has title: SPSS student version 11.0 for Windows.
"ISBN 0-07-246757-6 part of 0-07-253839-2"--P. [4] of cover.
Includes bibliographical references (p. 687-698) and indexes.
MARK210
System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.