New product development and delivery : ensuring successful products through integrated process management /

By: Brethauer, Dale M

Material type:

BookPublisher: New York : AMACOM, c2002.Description: xvi, 192 p. : ill ; cm.ISBN: 0814407137Subject(s): New products -- MarketingDDC classification: 658.8

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Holdings ( 1 )
Title notes

Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.8 BR NE (Browse shelf)	Checked out	07/08/2013	T0024154

Total holds: 0

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Previous	658.8 BR MA Business marketing /	658.8 BR MA Marketing and sales analytics :	658.8 BR MI Mission-based marketing : positioning your not-for-profit in an increasingly competitive world /	658.8 BR NE New product development and delivery : ensuring successful products through integrated process management /	658.8 BR PR Principles of marketing /	658.8 BU ES Essential tools for operations management : tools, models and approaches for managers and consultants /	658.8 BU IL Building brand community on the Harley-Davidson posse ride	Next

Includes bibliographical references and index.

UOWD Library

New product development and delivery : ensuring successful products through integrated process management /

By: Brethauer, Dale M

, Shelving location: Main Collection Close shelf browser