Lateral marketing : new techniques for finding breakthrough ideas /
By: Kotler, Philip
Title By: Trias de Bes, Fernando
Material type:
BookPublisher: Hoboken, NJ : Wiley, 2003.Description: xvi, 206 p. : ill ; 24 cm.ISBN: 0471455164; 9780471455165Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KO LA (Browse shelf) | Available | T0024222 |
Total holds: 0
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| 658.8 KO IN International marketing | 658.8 KO KO Kotler on marketing : how to create, win and dominate markets / | 658.8 KO KO Kotler on marketing : how to create, win and dominate markets / | 658.8 KO LA Lateral marketing : new techniques for finding breakthrough ideas / | 658.8 KO MA Marketing insights from A to Z : | 658.8 KO MA Marketing insights from A to Z : | 658.8 KO MA Marketing 3.0 : from products to customers to the human spirit / |
Includes bibliographical references and index.