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Essentials of marketing /

By: Lamb, Charles W
Title By: Hair, Joseph F | McDaniel, Carl D
Material type: BookPublisher: Mason, Ohio : Thomson/South-Western, c2005.Edition: 4th ed.Description: xxxvi, 572 p. : col. ill ; 28 cm.ISBN: 0324282923 (package); 0324282907 (text); 0324282915 (Xtra!); 0534558534 (Infotrac)Program: MARK101Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.8 LA ES (Browse shelf) Available T0024567
REGULAR University of Wollongong in Dubai
Main Collection
658.8 LA ES (Browse shelf) Available T0024257
Total holds: 0

Includes bibliographical references and indexes.

MARK101

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