Business-to-business marketing : relationships, systems and communications /

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BookPublisher: Harlow, England ; New York : Financial Time Prentice Hall, 2004.Edition: 4th ed.Description: xix, 380 p ; 25 cm.ISBN: 0273682792 (pbk. : alk. paper)Subject(s): Communication in marketing | Marketing channels | Sales promotionDDC classification: 658.8/04

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.804 FI BU (Browse shelf)	Available		T0024820

Total holds: 0

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Previous	658.804 BU PR A practitioner's guide to account-based marketing :	658.804 BU SI Business marketing :	658.804 CO FU The fundamentals of business to business sales and marketing /	658.804 FI BU Business-to-business marketing : relationships, systems and communications /	658.804 FU ND Fundamentals of business-to-business marketing : mastering business markets	658.804 HU BU Business marketing management : a strategic view of industrial and organizational markets /	658.804 HU BU Business marketing management : a strategic view of industrial and organizational markets /	Next

Rev. ed. of: Marketing communications. 3rd ed. 2002.

Includes bibliographical references and indexes.

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