Service management and marketing : a customer relationship management approach /
By: Grönroos, Christian
Material type:
BookPublisher: Chichester ; New York : Wiley, c2000.Edition: 2nd ed.Description: x, 394 p. : ill ; 25 cm.ISBN: 0471720348 (alk. paper)Program: MARK270 MARK938Subject(s): Service industries -- Marketing | Customer servicesDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 GR SE (Browse shelf) | Available | T0025089 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 GR SE (Browse shelf) | Available | T0025090 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references and index.
MARK270 MARK938