Managing business in a multi-channel world : success factors for E-business /
Title By: Saarinen, Timo | Tinnilä, Markku | Tseng, Anne
Material type:
BookPublisher: Hershey PA : Idea Group Pub., c2005.Description: xvii, 347 p. : ill ; 27 cm.ISBN: 1591406293 (hard cover); 1591406307 (soft cover); 1591406315 (ebook)Subject(s): Electronic commerce -- Management | Technological innovations -- Management | Information technology -- ManagementDDC classification: 658.8/72
Summary:
"This book is designed to address the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace"--Provided by publisher.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 MA NA (Browse shelf) | Available | T0029609 |
Total holds: 0
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| 658.872 LO SO Social media made me rich: here's how it can do the same for you | 658.872 MA EB E-business managerial aspects, solutions and case studies / | 658.872 MA MO Mobile influence : the new power of the consumer / | 658.872 MA NA Managing business in a multi-channel world : success factors for E-business / | 658.872 MA SO Social media for social good : | 658.872 MA UL Ultimate guide to local business marketing | 658.872 ME MA Mastering online marketing / |
Includes bibliographical references and index.
"This book is designed to address the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace"--Provided by publisher.