Statistical modeling and analysis for database marketing : effective techniques for mining big data /
By: Ratner, Bruce
Material type:
BookPublisher: Boca Raton, Fla. : Chapman & Hall/CRC, c2003.Description: 362 p. : ill ; 24 cm.ISBN: 1574443445 (alk. paper)Subject(s): Database marketing -- Statistical methodsDDC classification: 658.8/4
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.84 RA ST (Browse shelf) | Available | T0020025 |
Total holds: 0
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| 658.84 PL EC Ecommerce : formulation of strategy / | 658.84 RA EC E-commerce / | 658.84 RA EC E-commerce / | 658.84 RA ST Statistical modeling and analysis for database marketing : effective techniques for mining big data / | 658.84 RE EL Electronic marketing : integrating electronic resources into the marketing process / | 658.84 RE EL Electronic marketing : integrating electronic resources into the marketing process / | 658.84 RI IN Internet marketing : readings and online resources / |
Includes bibliographical references and index.