Arts marketing insights : the dynamics of building and retaining performing arts audiences /
By: Bernstein, Joanne Scheff
Material type:
BookPublisher: San Francisco : Jossey-Bass, c2007.Edition: 1st ed.Description: xx, 294 p ; 24 cm.ISBN: 9780787978440 (hbk.); 0787978442 (hbk.)Subject(s): Performing arts -- MarketingDDC classification: 791.069/8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 791.0698 BE AR (Browse shelf) | Available | T0040775 |
Total holds: 0
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| 790.2068 EN TE Entertainment management : towards best practice / | 791 DW UN Understanding media production | 791.06875924 BE OU Be our guest : perfecting the art of customer service / | 791.0698 BE AR Arts marketing insights : the dynamics of building and retaining performing arts audiences / | 791.072 CO NT Contesting performance : global sites of research / | 791.4 HA ND Handbook of state aid for film : | 791.4 SI FI Film studies : an introduction / |
Includes bibliographical references (p. 267-280) and index.