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Arts marketing insights : the dynamics of building and retaining performing arts audiences /

By: Bernstein, Joanne Scheff, 1945-
Material type: BookPublisher: San Francisco : Jossey-Bass, c2007.Edition: 1st ed.Description: xx, 294 p ; 24 cm.ISBN: 9780787978440 (hbk.); 0787978442 (hbk.)Subject(s): Performing arts -- MarketingDDC classification: 791.069/8
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
791.0698 BE AR (Browse shelf) Available T0040775
Total holds: 0

Includes bibliographical references (p. 267-280) and index.

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