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Arts marketing insights : the dynamics of building and retaining performing arts audiences / Joanne Scheff Bernstein ; foreword by Philip Kotler.
Material type:
TextPublication details: San Francisco : Jossey-Bass, c2007.Edition: 1st edDescription: xx, 294 p ; 24 cmISBN: - 9780787978440 (hbk.)
- 0787978442 (hbk.)
- 791.069/8 22
- PN1590.M27 B47 2007
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 791.0698 BE AR (Browse shelf(Opens below)) | Available | T0040775 |
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| 790.2068 EN TE Entertainment management : | 791 DW UN Understanding media production | 791.06875924 BE OU Be our guest : | 791.0698 BE AR Arts marketing insights : | 791.072 CO NT Contesting performance : | 791.4 HA ND Handbook of state aid for film : | 791.4 SI FI Film studies : |
Includes bibliographical references (p. 267-280) and index.
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