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Mission-based marketing : positioning your not-for-profit in an increasingly competitive world / Peter C. Brinckerhoff.

By: Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, c2010.Edition: 3rd edDescription: xiii, 242 p. : ill ; 24 cmISBN:
  • 9780470602188
  • 047060218X
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .B667 2010
Summary: "Mission-Based Marketing is a direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. This third edition of the widely respected Mission-Based Management® Series outlines a not-for-profit organization's plan for financial success. New material will focus on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising."-- Provided by publisher.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 BR MI (Browse shelf(Opens below)) Available T0040777

Includes bibliographical references and index.

"Mission-Based Marketing is a direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. This third edition of the widely respected Mission-Based Management® Series outlines a not-for-profit organization's plan for financial success. New material will focus on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising."-- Provided by publisher.

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