Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
Material type:
TextPublication details: Burr Ridge, Illinois : Irwin, 1994.Edition: 3rd edDescription: x,198 pISBN: - 0256122768
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 LE AN (Browse shelf(Opens below)) | Available | T0010445 |
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| 658.802 LE AD Advanced methods for modeling markets | 658.802 LE AN Analysis for marketing planning / | 658.802 LE AN Analysis for marketing planning / | 658.802 LE AN Analysis for marketing planning / | 658.802 LE FA Fashion marketing communications / | 658.802 LE GU Guerrilla marketing goes green : | 658.802 LI CO Content, the atomic particle of marketing : |
Includes index.
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