Managing services marketing : text and readings.
By: Bateson, John E.G
Material type:
BookPublisher: Fort Worth : Dryden Press, 1995.Edition: 3rd ed.Description: Book.ISBN: 0030986664Subject(s): Marketing management | Service industries -- Marketing
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BA MA (Browse shelf) | Available | T0011721 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.8 BA MA Marketing strategy and management | 658.8 BA MA Managing services marketing : text and readings / | 658.8 BA MA Managing services marketing : text and readings / | 658.8 BA MA Managing services marketing : text and readings. | 658.8 BA MA Marketing : an introductory text. | 658.8 BA MA Marketing / | 658.8 BA MA Marketing strategy and management / |