Services marketing : text, cases and reading.
By: Lovelock, Christopher H
Material type:
BookPublisher: New Jersey, U.S.A. : Prentice Hall, 1991.Edition: 2nd ed.Description: xvi,526pp.ISBN: 0138070172Subject(s): Marketing | Service industries -- Marketing
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 LO SE (Browse shelf) | Available | T0011926 |
Total holds: 0
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| 658.8 LO PR Principles of service marketing and management / | 658.8 LO SE Services marketing in Asia : managing people, technology, and strategy / | 658.8 LO SE Services marketing in Asia : managing people, technology, and strategy / | 658.8 LO SE Services marketing : text, cases and reading. | 658.8 LO SE Services marketing : an Asia-Pacific and Australian perspective / | 658.8 LO SE Services marketing : | 658.8 LO SE Services marketing : |