Cases in advertising and promotion management.
By: Quelch, John A
Title By: Farris, Paul W
Material type:
BookPublisher: Illinois : Richard D. Irwin, 1994.Edition: 4th ed.Description: Book.ISBN: 0256122725Subject(s): Advertising -- Case studies | Sales promotion -- Case studies
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 QU CA (Browse shelf) | Available | T0012044 |
Total holds: 0
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| 659.1 PE ST Strategic advertising management | 659.1 PE ST Strategic advertising management | 659.1 PR AC The practice of advertising / | 659.1 QU CA Cases in advertising and promotion management. | 659.1 RI PO Positioning : | 659.1 RO AD Advertising and promotion management / | 659.1 RO AD Advertising communications & promotion management / |