Advertising, promotion, and supplemental aspects of integrated marketing communications /

Material type:

BookPublisher: Fort Worth : The Dryden Press, 1997.Edition: 4th ed.Description: xxiii, 589 p.ISBN: 0030103525Subject(s): Advertising | Sales promotion | Communication in marketing

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	659.1 SH AD (Browse shelf)	Available		T0012590
REGULAR	University of Wollongong in Dubai Main Collection	659.1 SH AD (Browse shelf)	Available		T0012877

Total holds: 0

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Previous	659.1 RO AD Advertising and promotion management /	659.1 RO AD Advertising communications & promotion management /	659.1 RO AD Advertising communications & promotion management /	659.1 SH AD Advertising, promotion, and supplemental aspects of integrated marketing communications /	659.1 SH AD Advertising, promotion, and supplemental aspects of integrated marketing communications /	659.1 SH AD Advertising, promotion, and other aspects of integrated marketing communications /	659.1 SH CO Controversies in contemporary advertising /	Next

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