Hey, Whipple, squeeze this : a guide to creating great ads /
By: Sullivan, Luke
Material type:
BookSeries: Adweek books.Publisher: Hoboken, NJ : Wiley, c2003.Edition: 2nd ed.Description: x, 292 p. : ill ; 23 cm.ISBN: 0471281395 (pbk.)Program: MARK333Subject(s): Advertising copy | Advertising copy | AdvertisingDDC classification: 659.13/2
Summary:
Offers advice on how to write and produce successful advertisements for various media outlets, including radio, television, and magazines; and provides anecdotes from the author's career as a copywriter for a prestigious advertising agency.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.132 SU HE (Browse shelf) | Checked out | 01/21/2021 | T0019686 |
Total holds: 0
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| 659.132 AI CU Cutting edge advertising : how to create the world's best print for brands in the 21st century / | 659.132 AT CO Copy righter / | 659.132 DR CR Creative strategy in advertising / | 659.132 SU HE Hey, Whipple, squeeze this : a guide to creating great ads / | 659.132 SU HE Hey whipple squeeze this! : the classic guide to creating great ads / | 659.133 BL DE Designing direct mail that sells / | 659.133 HU BU Buzzmarketing : get people to talk about your stuff / |
Includes bibliographical references (p. [273]-275) and index.
Offers advice on how to write and produce successful advertisements for various media outlets, including radio, television, and magazines; and provides anecdotes from the author's career as a copywriter for a prestigious advertising agency.
Adult Follett Library Resources.
MARK333