Principles of marketing [sound recording] : an interactive approach /
By: Wardlow, Daniel L
Material type:
SoundPublisher: Cincinnati, Ohio : South-Western College Publishing, 1998.Description: CD-ROM + + laminated leaflet.ISBN: 0538841877Subject(s): Marketing | Marketing -- Management
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| CD -ROM | University of Wollongong in Dubai Main Collection | 658.8 WA PR (Browse shelf) | Available | T0015177 | ||
| CD -ROM | University of Wollongong in Dubai Main Collection | 658.8 WA PR (Browse shelf) | Available | T0015191 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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| 658.8 VA HA #AskGaryVee : | 658.8 WA MA Marketing strategy : a decision-focused approach / | 658.8 WA MA Marketing strategy : a decision-focused approach / | 658.8 WA PR Principles of marketing an interactive approach / | 658.8 WA PR Principles of marketing an interactive approach / | 658.8 WE PL Place to space : migrating to ebusiness models / | 658.8 WE SO Social marketing : good intentions / |
With internet links.
This CD-ROM contains 32 interactive modules covering a broad range of marketing concepts. These 32 concepts are representatives of the four marketing perspectives that serve as the organizational structure for the product.