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Consumer behaviour : implications for marketing strategy / Neal, Quester, Hawkins.
Material type:
TextPublisher number: Co-op BookshopPublication details: Sydney : McGraw-Hill, 2002.Edition: 3rd edDescription: xvii, 590 p. : ill., + CD-Rom ; 25 cmISBN: - 0074709763
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 NE CO (Browse shelf(Opens below)) | Available | T0011677 |
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
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| 658.8342 MP WH Why customers would rather have a smartphone than a car : | 658.8342 MU PS The psychology of consumer behavior | 658.8342 MU PS The psychology of consumer behavior | 658.8342 NE CO Consumer behaviour : | 658.8342 NE CO Consumer behaviour : | 658.8342 NE CO Consumer behaviour : | 658.8342 NO CO Consumer behaviour / |
Includes index. Bibliography: p. 547-581. + CD-Rom.
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