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Consumer behaviour : implications for marketing strategy /

By: Neal, Cathy M
Title By: Quester, Pascale Genevieve | Hawkins, Del I
Material type: BookPublisher: Sydney : McGraw-Hill, 2002.Edition: 3rd ed.Description: xvii, 590 p. : ill., + CD-Rom ; 25 cm.ISBN: 0074709763Program: MARK217Subject(s): Consumer behavior -- Australia | Market surveys -- Australia | Consumer behavior -- Australia -- Case studies | Consumer behavior -- New Zealand | Market surveys -- New Zealand
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.8342 NE CO (Browse shelf) Available T0011677
Total holds: 0

Includes index. Bibliography: p. 547-581. + CD-Rom.

MARK217

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