Consumer behaviour : implications for marketing strategy /
By: Neal, Cathy M
Title By: Quester, Pascale Genevieve | Hawkins, Del I
Material type: BookPublisher: Sydney : McGraw-Hill, 2002.Edition: 3rd ed.Description: xvii, 590 p. : ill., + CD-Rom ; 25 cm.ISBN: 0074709763Program: MARK217Subject(s): Consumer behavior -- Australia | Market surveys -- Australia | Consumer behavior -- Australia -- Case studies | Consumer behavior -- New Zealand | Market surveys -- New ZealandItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 NE CO (Browse shelf) | Available | T0011677 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
658.8342 MP WH Why customers would rather have a smartphone than a car : relationship retailing as an opportunity | 658.8342 MU PS The psychology of consumer behavior | 658.8342 MU PS The psychology of consumer behavior | 658.8342 NE CO Consumer behaviour : implications for marketing strategy / | 658.8342 NE CO Consumer behaviour : implications for marketing strategy | 658.8342 NE CO Consumer behaviour : implications for marketing strategy | 658.8342 NO CO Consumer behaviour / |
Includes index. Bibliography: p. 547-581. + CD-Rom.
MARK217