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Strategy maps : converting intangible assets into tangible outcomes /

By: Kaplan, Robert S
Title By: Norton, David P, 1941-
Material type: BookPublisher: Boston : Harvard Business School Press, c2004.Description: xviii, 454 p. : ill ; 24 cm.ISBN: 1591391342 (alk. paper)Program: TBS921 ENGG954 MGMT910Subject(s): Strategic planning | Intangible property -- Management | Human capital | Management | Strategic planning | Property -- Management | Human capital | ManagementDDC classification: 658.4/012
Summary:
Introduces an effective method designed to help businesses use the Balanced Scorecard system to create customized business strategies that will improve profits.
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Includes bibliographical references and index.

Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.

Introduces an effective method designed to help businesses use the Balanced Scorecard system to create customized business strategies that will improve profits.

Adult Follett Library Resources.

TBS921 ENGG954 MGMT910

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