Marketing engineering : computer-assisted marketing analysis and planning /
By: Lilien, Gary L
Title By: Rangaswamy, Arvind
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8020285 LI MA (Browse shelf) | Available | T0020615 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.8020285 LI MA (Browse shelf) | Available | T0020616 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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658.802 WO MA The marketing plan handbook / | 658.802 WO MA The marketing plan handbook / | 658.802 ZA MA The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / | 658.8020285 LI MA Marketing engineering : computer-assisted marketing analysis and planning / | 658.8020285 LI MA Marketing engineering : computer-assisted marketing analysis and planning / | 658.804 BR BU Business-to-business marketing / | 658.804 BR BU Business-to-business marketing / |
Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions. Previous ed.: Reading, Mass. : Addison-Wesley, c1998. Includes bibliographical references and indexes.
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