Marketing engineering : computer-assisted marketing analysis and planning /
By: Lilien, Gary L
Title By: Rangaswamy, Arvind
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, 2003.Edition: 2nd ed.Description: xxiv, 518 p. : ill ; 26 cm.ISBN: 0131225138Program: MARK344Subject(s): Marketing -- Data processing | Marketing -- Decision making -- Mathematical models | Marketing -- Decision making -- Data processing
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8020285 LI MA (Browse shelf) | Available | T0020615 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8020285 LI MA (Browse shelf) | Available | T0020616 |
Total holds: 0
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| 658.802 WO MA The marketing plan handbook / | 658.802 ZA MA The marketing playbook : five battle-tested plays for capturing and keeping the lead in any market / | 658.8020285 LI MA Marketing engineering : computer-assisted marketing analysis and planning / | 658.8020285 LI MA Marketing engineering : computer-assisted marketing analysis and planning / | 658.804 BR BU Business-to-business marketing / | 658.804 BR BU Business-to-business marketing / | 658.804 BR BU Business-to-business marketing / |
Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions. Previous ed.: Reading, Mass. : Addison-Wesley, c1998. Includes bibliographical references and indexes.
MARK344