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	121.	The philosophy of branding : great philosophers think brands / Thom Braun. by Braun, Thom, 1953- Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Sterling, VA : Kogan Page, 2004 Availability: Items available for loan: University of Wollongong in Dubai (2)Call number: 658.827 BR PH, ...
	122.	The breakaway brand : how great brands stand out / Francis J. Kelly III, Barry Silverstein. by Kelly, Francis J, 1956- Silverstein, Barry, 1948- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2005 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 KE BR.
	123.	Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. by Tybout, Alice M Calkins, Tim Kellogg School of Management Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : Wiley, c2005 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 KE LL.
	124.	Packaging makeovers : graphic redesign for market change / Stacey King-Gordon. by King-Gordon, Stacey Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gloucester, Mass. : Rockport Publishers, c2005 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.823 KI PA.
	125.	Brand aid : an easy reference guide to solving your toughest branding problems and strengthening your market position / Brad VanAuken. by VanAuken, Brad Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : American Management Association, c2003 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8 VA BR.
	126.	Brands and branding / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]. by Clifton, Rita Simmons, John, 1948- Ahmad, Sameena Series: The economist series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Princeton, NJ : Bloomberg Press, 2004 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 BR AN.
	127.	Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. by De Chernatony, L. (Leslie) McDonald, Malcolm Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 DE CR.
	128.	Before the brand : creating the unique DNA of an enduring brand identity / Alycia Perry with David Wisnom, III. by Perry, Alycia Wisnom, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2003 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.827 PE BE.

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